Hotel Website Content Management System with

WYSIWYG Editor

User-friendly website content management system built specifically for hotelier. No programming skills required.

CMS

Your Website Isn't a Cost — It's Your Best Sales Channel

A well-designed website is more than just a digital brochure. It's your direct booking engine

60% of guests prefer booking directly when the website looks trustworthy.

Hotels lose up to 25% profit due to OTA commission.

70% of small hotels still don't own a booking-ready website.

Imagine This:

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01

A guest discovers your hotel on an OTA, then searches for your official website—only to land on your competitor’s site instead.

02

A guest discovers your hotel on an OTA, then visits your official website—only to be disappointed by outdated design and poor content.

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87.5% of Guests Visit a Hotel's Website Before Booking

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Content Management System Administration

Hiring a programmer to add a promotion page? Fixing a grammar mistake on your website taking you days? Update your website content; no programming skill required. Be in control.

Building & Magnifying Glass

SEO Optimized

Get found on Google with our built-in SEO optimization service. We develop your hotel website with SEO in mind, and we tested with SEO tool before publishing it.

Laptop & Mobile

Mobile-Responsive Design

82.3% of the travellers prefer to book a hotel via mobile phone. It's essential to have a responsive website to fit all devices for the best viewing experience.

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Integrated with Booking Engine

Drive more reservations with an online booking engine. Install our zero commission booking engine to increase direct bookings. Starts converting lookers to bookers.

Hotel Booking

Why Successful Hotels use Website Content Management System?

Comprehensive Website

Comprehensive Website Analytics for Informed Decision-Making

Delivers concise analytics on website performance, tracking hits, page views, and visitor behavior.

This empowers businesses to understand their audience, monitor engagement, and optimize content and marketing strategies.

For instance, hotel owners can pinpoint high-traffic pages and tailor offerings to enhance customer interest.

Seamless Website

Seamless Website Creation for Businesses

The CMS provides analytics on website performance, tracking hits, page views, and visitor behavior with Google Analytics integration.

This helps businesses understand audiences, monitor engagement, and optimize content.

Hotel owners can identify high-traffic pages and adjust offerings to boost interest.

Hotel Service

Integrated Direct Booking Engine for Streamlined Hotel Management

Integrates with a direct booking engine, enabling hotel administrators to manage reservations, availability, and pricing efficiently.

This centralizes operations, reduces reliance on third-party platforms, and enhances the guest booking experience, boosting efficiency, minimizing errors, and increasing direct sales revenue.

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Comprehensive Website Analytics for Informed Decision-Making

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Seamless Website Creation for
Businesses

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Integrated Direct Booking Engine for Streamlined Hotel Management

Why Hotel E-commerce Managers and Marketing Teams Recommend Us?

Offer

Get to Show the Latest Offer & Promotions

The biggest hindrance for a hotel marketing executive is to get the nicely crafted promotion material on your hotel website.

We solved that by allowing content editing on your website. Be agile. Set them free so they can create as many campaigns as they want to bring more sales leads.

Pop-Ups

Smart Pop-Ups That Drive More Bookings

Softinn CMS comes with intelligent pop-ups inspired by top e-commerce strategies. Show the right message at the right time—like an exclusive offer before a guest leaves your site, or a special room promotion while they’re browsing. These targeted pop-ups turn casual visitors into paying guests.

Marketing

Make Smarter Marketing Decisions

With Softinn's website content management, marketing executives gain clear insights into website performance. Track which campaigns bring results and which don’t—so you can focus your budget on what works and stop wasting time and money on what doesn’t.

Promotion Highlight

Highlight the best rate on the hotel website. Guarantee the lowest rates on your direct channel

Get More Ideas
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Google Hotel Booking Link

Show your room rates on Google search result (e.g. Google Map) and link back to your direct booking engine

Download E-Book
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Maximize Direct Bookings and Drive More Revenues

A complete CMS (Content Management System) that attracts more
visitors and increase web traffic.

Devices
2 Mins Video

Trusted by Over 1,000 Hotels & Lodges Like Yours

From small to medium boutique hotels, resorts, BnB to the largest hotel chains

Embun Luxury Villas

Embun Luxury Villas is a private retreat in Janda Baik, known for its serene ambiance and exclusive stays. Ideal for a peaceful escape, it offers guests a chance to unwind and reconnect with nature.

With Softinn since 2020, they've:

  • Achieved 80% direct bookings through their website, cutting down OTA dependence.

  • Integrated online payments, improving cash flow and easing financial tasks.

  • Gained full control of bookings without relying on third-party platforms.

Embun Luxury Villas
Embun Luxury Villa
MOU Boutique Hotels
MOU Boutique Hotels

MOU Boutique Hotels

MUO Boutique Hotels in Muar blends modern comfort with local charm. With stylish design and artistic flair, it offers a unique stay for both business and leisure travelers.

With Softinn since 2017, they’ve seen:

  • 40% increase in direct bookings from guests booking directly through the website.

  • Web traffic grew by 60%, due to an SEO-friendly website and improved online visibility.

Hotel Taiping Perdana

Hotel Taiping Perdana is a popular 3-star hotel in central Taiping, offering modern comfort and spacious event facilities near the city's top attractions.

Since partnering with Softinn in 2017, they’ve achieved:

  • 50% increase in direct bookings through their optimized website, bypassing OTAs.

  • Improved online visibility resulting in 70% more web traffic over the years.

  • Better group booking management, allowing them to seamlessly handle larger events and bookings.

Hotel Taiping Perdana
Hotel Taiping Perdana

Embun Luxury Villas

With Softinn since 2020, they've:

  • Achieved 80% direct bookings through their website, cutting down OTA dependence.

  • Integrated online payments, improving cash flow and easing financial tasks.

  • Gained full control of bookings without relying on third-party platforms.

Embun Villa

MOU Boutique Hotels

With Softinn since 2017, they’ve seen:

  • 40% increase in direct bookings from guests booking directly through the website.

  • Web traffic grew by 60%, due to an SEO-friendly website and improved online visibility.

MOU Boutique Hotel

Hotel Taiping Perdana

Since partnering with Softinn in 2017, they’ve achieved:

  • 50% increase in direct bookings through their optimized website, bypassing OTAs.

  • Improved online visibility resulting in 70% more web traffic over the years.

  • Better group booking management, allowing them to seamlessly handle larger events and bookings.

Hotel Taiping Perdana

We care about both your user experience and your hotel guest experience

Choose What Truly Works for Your Hotel

Each product can be of great help to your hotel, and different combinations will have different effects

PMS

Property Management System

Channel Manager

Channel Manager

Booking Engine

Hotel Direct Booking Engine

Kiosk

Hotel Kiosk

CMS

Hotel Website CMS

Your Final Choice Is:

Select Your Products

Fatboy

Fatboy

Develop your hotel brand and showcase your property's unique story on your hotel website.

Frequently Asked Questions

What is a Hotel Website CMS?

A hotel website CMS is a tool that lets you easily create, update, and manage your hotel's website without needing coding or technical skills.
With Softinn CMS, you can promote special deals, highlight offers, and integrate with Softinn Booking Engine directly into your website. This encourages guests to book directly instead of through OTAs, so it helps you save on commission fees.
No. With Softinn CMS, you don't need a web developer. You can make changes by yourself, such as update room descriptions, upload new photos, publish promotions — all through the CMS dashboard.
No. Softinn CMS only integrates with Softinn Booking Engine. This is because both systems are built to work hand-in-hand — ensuring a smooth booking experience for your guests and real-time updates for your hotel.
No. Softinn CMS is bundled together with our Booking Engine as a package. This way, your website not only showcases your hotel but also allows guests to book directly online. You can check our available packages and pricing here.
WordPress is a general website platform that often requires plugins, technical setup, and sometimes a developer to manage. Softinn CMS, on the other hand, is designed specifically for hotels. It's easier to use, comes with ready-made hotel templates, and integrates directly with our Booking Engine — so you can focus on getting more direct bookings instead of handling technical work.