Your Website Isn't a Cost — It's Your Best Sales Channel
A well-designed website is more than just a digital brochure. It's your direct booking engine
Embun Luxury Villas
Harvinton Mansion Genting Highlands
MUO Boutique Hotels
60%
of guests prefer booking directly when the website looks trustworthy.
Hotels lose up to 25% profit due to OTA commission.
70%
of small hotels still don't own a booking-ready website.
Imagine This:
01
A guest discovers your hotel on an OTA, then searches for your official website—only to land on your competitor’s site instead.
02
A guest discovers your hotel on an OTA, then visits your official website—only to be disappointed by outdated design and poor content.
87.5% of Guests Visit a Hotel's Website Before Booking
Content Management System Administration
Hiring a programmer to add a promotion page? Fixing a grammar mistake on your website taking you days?
Update your website content; no programming skill required. Be in control.
SEO Optimized
Get found on Google with our built-in SEO optimization service.
We develop your hotel website with SEO in mind, and we tested with SEO tool before publishing it.
Mobile-Responsive Design
82.3% of the travellers prefer to book a hotel via mobile phone. It's essential to have a
responsive website to fit all devices for the best viewing experience.
Integrated with Booking Engine
Drive more reservations with an online booking engine. Install our zero commission
booking engine to increase direct bookings. Starts converting lookers to bookers.
Why Successful Hotels use Website Content Management System?
Comprehensive Website Analytics for Informed Decision-Making
Delivers concise analytics on website performance, tracking hits, page views, and visitor behavior.
This empowers businesses to understand their audience, monitor engagement, and optimize content and marketing strategies.
For instance, hotel owners can pinpoint high-traffic pages and tailor offerings to enhance customer interest.
Seamless Website Creation for Businesses
The CMS provides analytics on website performance, tracking hits, page views, and visitor behavior with Google Analytics integration.
This helps businesses understand audiences, monitor engagement, and optimize content.
Hotel owners can identify high-traffic pages and adjust offerings to boost interest.
Integrated Direct Booking Engine for Streamlined Hotel Management
Integrates with a direct booking engine, enabling hotel administrators to manage reservations, availability, and pricing efficiently.
This centralizes operations, reduces reliance on third-party platforms, and enhances the guest booking experience, boosting efficiency, minimizing errors, and increasing direct sales revenue.
Comprehensive Website Analytics for Informed Decision-Making
Delivers concise analytics on website performance, tracking hits, page views, and visitor behavior.
This empowers businesses to understand their audience, monitor engagement, and optimize content and marketing strategies.
For instance, hotel owners can pinpoint high-traffic pages and tailor offerings to enhance customer interest.
Seamless Website Creation for Businesses
The CMS provides analytics on website performance, tracking hits, page views, and visitor behavior with Google
Analytics integration.
This helps businesses understand audiences, monitor engagement, and optimize content.
Hotel owners can identify high-traffic pages and adjust offerings to boost interest.
Integrated Direct Booking Engine for Streamlined Hotel Management
Integrates with a direct booking engine, enabling hotel administrators to manage reservations, availability,
and pricing efficiently.
This centralizes operations, reduces reliance on third-party platforms, and enhances the guest booking experience,
boosting efficiency, minimizing errors, and increasing direct sales revenue.
Comprehensive Website Analytics for Informed Decision-Making
Seamless Website Creation for Businesses
Integrated Direct Booking Engine for Streamlined Hotel Management
Why Hotel E-commerce Managers and Marketing Teams Recommend Us?
Get to Show the Latest Offer & Promotions
The biggest hindrance for a hotel marketing executive is to get the nicely crafted promotion material on your hotel website.
We solved that by allowing content editing on your website. Be agile.
Set them free so they can create as many campaigns as they want to bring more sales leads.
Smart Pop-Ups That Drive More Bookings
Softinn CMS comes with intelligent pop-ups inspired by top e-commerce strategies. Show the right message at the right time—like an exclusive offer before a guest leaves your site, or a special room promotion while they’re browsing. These targeted pop-ups turn casual visitors into paying guests.
Make Smarter Marketing Decisions
With Softinn's website content management, marketing executives gain clear insights into website performance. Track which campaigns bring results and which don’t—so you can focus your budget on what works and stop wasting time and money on what doesn’t.
Get to Show the Latest Offer & Promotions
The biggest hindrance for a hotel marketing executive is to get the nicely crafted promotion material on your hotel website.
We solved that by allowing content editing on your website. Be agile.
Set them free so they can create as many campaigns as they want to bring more sales leads.
Smart Pop-Ups That Drive More Bookings
Softinn CMS comes with intelligent pop-ups inspired by top e-commerce strategies. Show the right message at the right time—like an exclusive offer before a guest leaves your site, or a special room promotion while they’re browsing. These targeted pop-ups turn casual visitors into paying guests.
Make Smarter Marketing Decisions
With Softinn's website content management, marketing executives gain clear insights into website performance. Track which campaigns bring results and which don’t—so you can focus your budget on what works and stop wasting time and money on what doesn’t.
Promotion Highlight
Highlight the best rate on the hotel website. Guarantee the lowest rates on your direct channel
A complete CMS (Content Management System) that attracts more visitors and increase web traffic.
Trusted by Over 1,000 Hotels & Lodges Like Yours
From small to medium boutique hotels, resorts, BnB to the largest hotel chains
Embun Luxury Villas
Embun Luxury Villas is a private retreat in Janda Baik, known for its serene ambiance and exclusive stays. Ideal for a peaceful escape,
it offers guests a chance to unwind and reconnect with nature.
With Softinn since 2020, they've:
Achieved 80% direct bookings through their website, cutting down OTA dependence.
Integrated online payments, improving cash flow and easing financial tasks.
Gained full control of bookings without relying on third-party platforms.
MOU Boutique Hotels
MUO Boutique Hotels in Muar blends modern comfort with local charm. With stylish design and artistic flair,
it offers a unique stay for both business and leisure travelers.
With Softinn since 2017, they’ve seen:
40% increase in direct bookings from guests booking directly through the website.
Web traffic grew by 60%, due to an SEO-friendly website and improved online visibility.
Hotel Taiping Perdana
Hotel Taiping Perdana is a popular 3-star hotel in central Taiping, offering modern comfort and spacious
event facilities near the city's top attractions.
Since partnering with Softinn in 2017, they’ve achieved:
50% increase in direct bookings through their optimized website, bypassing OTAs.
Improved online visibility resulting in 70% more web traffic over the years.
Better group booking management, allowing them to seamlessly handle larger events and bookings.
Embun Luxury Villas
With Softinn since 2020, they've:
Achieved 80% direct bookings through their website, cutting down OTA dependence.
Integrated online payments, improving cash flow and easing financial tasks.
Gained full control of bookings without relying on third-party platforms.
MOU Boutique Hotels
With Softinn since 2017, they’ve seen:
40% increase in direct bookings from guests booking directly through the website.
Web traffic grew by 60%, due to an SEO-friendly website and improved online visibility.
Hotel Taiping Perdana
Since partnering with Softinn in 2017, they’ve achieved:
50% increase in direct bookings through their optimized website, bypassing OTAs.
Improved online visibility resulting in 70% more web traffic over the years.
Better group booking management, allowing them to seamlessly handle larger events and bookings.
We care about both your user experience and your hotel guest experience
Peggy
D&F Boutique Hotel
Softinn is simple, reliable, and designed with hoteliers in mind.
It makes daily operations easier and helps improve both efficiency and the guest experience.
Product Used: PMS and Booking Engine
Ah Rou
The Great Hotel Ipoh
This software has greatly reduced the workload for the HR department and helped resolve issues more efficiently.
The management team also responds in a timely manner. It would be even better if there were a mobile app available.
Product Used: PMS, CM, Booking Engine, Hotel Kiosk
Amir Wahid
Alun Retreat
Using the Softinn System is very convenient for the resort in handling guest check-ins and check-outs.
It's easy to use and simple to learn for first-time users. Highly recommended!
Product Used: PMS and Booking Engine
Muslim
Sura Inn Hotel
Softinn definitely helps save time and makes work easier for the whole operational team
— from Front Office and Housekeeping to Management, Auditors etc.
Product Used: PMS, Booking Engine and Channel Manager
Benedict L
Web Developer for a Hotel
Softinn has made managing my hotel bookings so much easier! The user interface is intuitive,
and the overall experience has been seamless. Highly recommended for anyone in the hospitality industry.
Product Used: Booking Engine
Emmy
Harvinton Mansion Genting Highland
Softinn is simple, reliable, and designed with hoteliers in mind.
We've been using this system for our first hotel and the experience has been excellent — it's modern, user-friendly, and has made our daily operations so much smoother. The support team is always responsive and helpful whenever we need them. Because of the positive results, we decided to also implement it in our second hotel.
Managing both hotels with the same platform has saved us a lot of time and given us better visibility across properties. Highly recommended!
Product Used: PMS, CM, Booking Engine, Hotel Kiosk
Opal
Guest of The Concept Hotel KL
Safe and cheapest option for nights, stay, this hotel is must be on your list. The staff is professional and easy to deal with.
Yihyi Hwang
Guest of Alun Retreat
A perfect place for family break! The hotel staffs are polite and helpful from booking
Chee Lily
Guest of Wellesley Hotel
The check-in and check-out process was smooth, and the staff were friendly and professional.
I felt safe and well taken care of throughout my stay.
Zuliana Masri
Guest of Eastwood Valley Golf & Country Club
It was more than sufficient for our purposes - the room was clean,
there was a hot shower and check in check out was easy breezy
Amy Ngooi
Guest of Fu Hotel
Check-in and check-out were smooth and hassle-free. The staff were friendly and always ready to help. Will definitely revisit!
Evelyn Ng
Guest of Sugeh Hill eco Resort
Safe and cheapest option for nights, stay, this hotel is must be on your list.
The staff is professional and easy to deal with.
Eddie Wong
Guest of Snooze Too Hotel
This hotel is very amazing. Feels like at ur own home. A lot of amenities provided and reasonable price.
But parking space is very hard to find and this hotel room starts at level 3&4.. no lifts. Staff is very helpful.
The self check in / out is superb easy..
Kw Lee
Guest of D&F Boutique Hotel
The staff were exceptionally welcoming and accommodating, making the check-in process smooth and hassle-free
Suhaimi Yahya
Guest of Parkland Suites
Highly recommended for family trips or honeymoon trips because the place is so private.
There's parking and a self-check-in kiosk that's very easy. 10/10. Lurveeee
Adam's Works Space
Guest of The Great Hotel Ipoh
Stayed for a business trip. It was very nice, especially the hot shower,
great water pressure, very comfortable, the bed is so comfy. Definitely will come again
MS
Guest of Sura Inn
Nice and clean place, with a friendly owner.
If you travel with a bicycle there are poles to lock the bicycle and the neighbourhood looks safe.
Sherly L
Guest of GG Hotel Bandar SUnway
Great hotel to stay. Modern look. They have ps4 and all the netflix available at the lobby.
Choose What Truly Works for Your Hotel
Each product can be of great help to your hotel, and different combinations will have different effects
Property Management System
Channel Manager
Hotel Direct Booking Engine
Hotel Kiosk
Hotel Website CMS
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Your Final Choice Is:
Select Your Products
Fatboy
Develop your hotel brand and showcase your property's unique story on your hotel website.
A hotel website CMS is a tool that lets you easily create, update, and manage your hotel's website without needing coding or technical skills.
How can Softinn CMS help my hotel grow direct bookings?
With Softinn CMS, you can promote special deals, highlight offers, and integrate with Softinn Booking Engine directly into your website. This encourages guests to book directly instead of through OTAs, so it helps you save on commission fees.
Do I need a web developer to manage my hotel website?
No. With Softinn CMS, you don't need a web developer. You can make changes by yourself, such as update room descriptions, upload new photos, publish promotions — all through the CMS dashboard.
Does the CMS integrate with other Booking Engine?
No. Softinn CMS only integrates with Softinn Booking Engine. This is because both systems are built to work hand-in-hand — ensuring a smooth booking experience for your guests and real-time updates for your hotel.
Can I use Softinn CMS without the Booking Engine?
No. Softinn CMS is bundled together with our Booking Engine as a package. This way, your website not only showcases your hotel but also allows guests to book directly online. You can check our available packages and pricing
here.
How is Softinn CMS different from WordPress?
WordPress is a general website platform that often requires plugins, technical setup, and sometimes a developer to manage. Softinn CMS, on the other hand, is designed specifically for hotels.
It's easier to use, comes with ready-made hotel templates, and integrates directly with our Booking Engine — so you can focus on getting more direct bookings instead of handling technical work.