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Meet the Crew Who Makes It Happen

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About Us

Our Mission

To make hotelier work easier

Our Vision

To connect 100 tools that improve hotelier productivity

Our Story

Softinn is a hotel technology company. We build the next-generation hotel management software, digital solutions and hotel kiosk for hotels in Southeast Asia.

Our Mission

To make hotelier work easier

Our Vision

To connect 100 tools that improve hotelier productivity

Our Story

Softinn is a hotel technology company. We build the next-generation hotel management software, digital solutions and hotel kiosk for hotels in Southeast Asia.

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Meet The Softinn Team

Get to Know the People Behind Our Products and
Services

CEO

JeeShen

CEO

COO

Caren

COO & CFO

Your Next Career
Move Starts Here !

Discover a Workplace that Values Growth and Creativity

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Softinn Team

The Softinn team knows how to strike the right balance — relaxed and cheerful when having fun, but focused and professional when it comes to work.

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OUR CORE VALUES

Be Practical

Customer First

Every Individual
in Softinn Counts

Have Passion

Embrace
Changes

You Can Find News About Us Here

Wit Startup Pitch

Softinn Comes Out Tops at WIT Startup Pitch in Tokyo

Softinn won Startup of the Year at the 2017 WIT Japan & North Asia Conference in Tokyo.

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BFM

Softinn Solutions

Softinn Solutions, a Melaka-based startup, focuses on travel and lodging tech. Its first product, the Softinn Cloud Reservation System, helps family-run lodges and homestays simplify bookings.

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Sin Chew Daily News

Malaysia's Sin Chew Daily Interviewed Softinn

In the Sin Chew Daily interview, Softinn shared our growth from a Malaysian startup to a trusted hospitality tech partner, along with our values, success stories, and vision.

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Top 100 Startup Search

TOP100 Startup Search: Softinn Solutions Takes It Home in Malaysia

Softinn Solutions will be exhibiting among Asia-Pacific's best startups at Echelon Asia Summit 2016 as a representative of Malaysia.

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WIT Startup Pitch Winner

Hotel Reservations Startup Softinn Wins WIT Startup Pitch in Japan

Softinn Solution, a travel technology company offering a cloud-based hotel reservation system for small to medium hotels, is the proud victor of the 2017 WIT Japan & North Asia Start-up Pitch, powered by Amadeus Next.

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Our Track Record

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Biz Academy

Alliance Bank SME BizSmart Challenge Finalists

Softinn selected as one of the top 13 finalists by the esteemed judges. SP Setia president and CEO Tan Sri Liew Kee Sin is the chairman judge for the contest.

05 Oct, 2013
BFM Radio

On BFM Radio

Interviewed by Freda Liu on "Open for Business". Our first radio interview.

02 Dec, 2013
Stanford Cohort

MaGIC e@Stanford Cohort 2014

Attended two weeks immersive program at Palo Alto, California for full exposure to Stanford & Silicon Valley innovation thinking and the latest practices.

05 Nov, 2014
Asia Smart App Awards

Hong Kong WTIA Asia Smartphone Apps Contest

Softinn BnBee app won merit prize in the Advertising and Marketing category of Hong Kong WTIA Asia Smartphone Apps Contest.

05 Jan, 2015
Winner of Echelon TOP100

Winner of Echelon TOP100

Softinn has been crowned the TOP100 competition at the Echelon Asia Summit 2016 held in Singapore EXPO.

16 Jun, 2016
Hotel Seri Malaysia

Malaysia Largest Hotel Chains Use Softinn

Rangkaian Hotel Seri Malaysia decided to use Softinn on their official website and adopting latest technology from Softinn to increase direct bookings.

16 Jun, 2016
WIT Japan & North Asia Start-up Pitch

Winner WIT Japan & North Asia Start-up Pitch

Softinn is the proud victor of the 2017 WIT Japan & North Asia Start-up Pitch, powered by Amadeus Next.

15 Jun, 2017
K-Startup Grand Challenge

Global Finalist of K-Startup Grand Challenge

Softinn emerged as top 40 finalist out of 1,500 companies around the globe, and accelerated by SparkLabs for 4 months in South Korea.

Dec 2017
Alibaba eFounders Fellowship

Member of Alibaba eFounders Fellowship

Softinn is chosen as Fellow of Alibaba eFounders. Joining 47 entrepreneurs from 6 countries to be the champions for the new economy.

Jun 2019
Channel Manager Launch

Launched Softinn Channel Manager

We developed and launched our own channel manager amid MCO.

Jun 2020
FMT

Featured on Free Malaysia Today (FMT)

From freelancing students to digital empire, the story of Softinn.

Aug 2020
First Hybrid Kiosk Deployed

Launched Softinn Hotel Kiosk

Hotel Kiosk available in Market and Beverage Vending Machine.

Jan 2021
Amanjena Resort

100 GO DIGITAL Success Stories: Amanjena resort

Recognised by MDEC as one of the GoDigital champions & MDEC featured one of our merchants (The Amanjena Resort) as success story in GoDigital journey.

Mac 2021
Merit Winner of APICTA 2022

Merit Winner of APICTA 2022

With our hotel kiosk and unmanned hotel technology, we won a merit prize in the Tourism & Hospitality category of APICTA 2022.

Dec 2022
MD Status

Softinn Achieves MD Status by MDEC

Recognized by MDEC as a Malaysia Digital (MD) Status company, Softinn continues to drive innovation in hotel technology and support the growth of the hospitality industry.

14 Aug, 2025

To Be Continued

To Be Continued